Planning Your Event

CAPP Records, along with our partner label Mental Madness Records, can provide a variety of talent for a variety of event types. Before considering the booking of our talent, however, you should consider the following important planning points:

• Budget
  Budget is perhaps one of the most important elements of planning your event. Many of the artists, producers and DJs in our talent pool are in high-demand, and your event may be competing with others. Know what you're willing to pay and what your revenue model will support. If your budget is not limitless, talk to us. We can help choose the right talent to fit the budget you have available. Don't forget: Our artists and producers are dispersed throughout the United States and Europe, so air travel, transportation, and accommodations must all be factored into the cost (and your budget).
  
  
• Know Your Objectives
  Your event type and your business objectives will help us help you to select the right talent. Do you need to keep a dance floor filled all night long, or do you want a live performance artist to be the highlight of your event? We can help achieve either one by helping you choose between our experienced, world-class DJs, or one of our recording artists. Maybe you need both? If you want a night your audience won't soon forget, consider booking more than one person or group from our pool of talent... A DJ that can keep the dance floor moving, and cap-off your event with a live performance from one of our vocal performers. We can help you decide what suits your needs best; just contact us.
  
  
• Plan Ahead
  While we can often assist you with last-minute requirements, understand that many members of our talent pool are in very high global demand. This makes planning ahead imperative if you want to ensure you get the talent you want.
  
  
• Know What Else You Need
  Choosing and booking talent is just one element of a successful event. If you're booking an event in a club venue, chances are you have everything else you need already in-place. But for outdoor events and other non-traditional settings, make sure you have (or can get) the expert help you need with sound support, lighting, pyrotechnics, and everything else needed to connect your talent with the audience, and to ensure a positive audience experience.
  
  
• Getting the Word Out
  Marketing your event is paramount to its success. Our talent can't help you make a successful event if nobody knows they're performing. In some cases, we can leverage the relationships we have—and the following our talent has—to support your event promotion. Ask us how. For example, DJ Brian Howe can record the event for later rebroadcast during his XM Satellite Radio show, aired every weekend to an audience of millions across North America. This is just one example of how we can help. Contact us for more ideas.